About us

East Coast Distributors Pvt. Ltd. (ECD) is the leader in the indian consumer goods tabletop market with over a decade of rich experience. We service the entire country through our network of own offices and many channel partners distributing our products.

We continuously strive to learn the indian consumer demands and make all possible sincere efforts to service them in the most efficient methods.

With great pleasure we announce the launch of our lifestyle brand "ROXX". Under our ROXX lable we intend to bring many innovative products of the highest quality standards. To make a humble beginning we are introducing an extensive range of cookware, glassware, giftware, pure lock, pure steel, appliances and tissue products for the entire family.
We look forward to your valuable patronage to our new brand and promise to offer continued innovativeness.